The ST4SD is looking for a consultant to develop a Brand Identity and Visual Assets for Da Nang Green Stay Program.
Objectives
The main objective of this consultancy is to design a unique, recognizable, and professional brand identity system for the Da Nang Green Stay Program that:
- Captures the spirit of sustainable tourism, local culture, and the progressive nature of the tiered model (inspired by Swisstainable).
- Is built upon a strict benchmarking process against the Swisstainable criteria and standards, adapted to local realities.
- Incorporates deep consultation and collaborative discussions with key stakeholders, specifically Da Nang DoCST and the Da Nang Tourism Association to ensure total alignment and local ownership.
- Establishes high credibility and keeping it accessible and appealing to micro, small, and large-scale accommodations alike.
- Aligns harmoniously with Da Nang’s existing destination brand (Danang FantastiCity).
Expected deliverables
The consultant will be responsible for the following outputs (in both English and Vietnamese):
- Core program logo & brand guidelines manual (Swisstainable-aligned).
- Tiered green badge system (3 Levels) reflecting the Swisstainable hierarchy.
- DoCST official publications & digital assets
- Horecfex 2026 exhibition mega-poster design.
Assignment Duration
📅 From: 25 June to 15 August 2026
Application Deadline
🗓️ 20 June 2026
How to Apply
Interested suppliers are requested to submit their proposals detailing the following:
- CV of the key consultant(s) and a comprehensive organizational portfolio/profile.
- Technical proposal including a brief methodology approach, stakeholder consultation plan, and tentative timeline.
- Financial proposal: Applicants will indicate their expected daily rate (including VAT) and the total number of days required to conduct the consultancy
The submitted documents must be password-protected. You will be asked for the password after submitting the application. Proposal should be sent to procurement@st4sd.vn and assist3@st4sd.vn before 20 June 2026.
📄 For full details, please refer to the Terms of Reference (TOR) and the Request for Proposal.