Sustainable Product and Destination Development

Photo: Ha Giang Department of Culture, Sports and Tourism

Sustainable Product and Destination Development

The ST4SD project promotes the planning and development of innovative models for enterprises and destinations in the three selected provinces to enhance the sustainability.

Besides, the project supports the provinces and businesses to increase the awareness of sustainable standards and approach international sustainable tourism certificates.

EXPECTED OUTCOMES

Enhance The Value Of Sustainable Tourism Certifications

Support Quang Nam province in updating the Green Tourism Criteria in line with international standards, and assist tourism service providers in accessing and participating in internationally recognized sustainable tourism certifications.

Promote Innovative Ideas For Sustainable Tourism

Support the promotion of innovative ideas from tourism businesses or business support organizations in the promotion, marketing, and communication of sustainable tourism.

Support The Development Of Sustainable Products And Destinations.

Support the development of sustainable products and destination models tailored to the conditions of each locality. Collaborate with ongoing initiatives to create a positive impact on Vietnam’s tourism industry.

phối hợp nguồn lực thực hiện du lịch bền vững

Liên kết để cùng phối hợp nguồn lực với các dự án có thực hiện các chủ đề liên quan đến du lịch bền vững như năng lượng tái tạo, bảo tồn, giảm thiểu tái chế rác thải, và tính bền vững về văn hoá.

Developing sustainable tourism model

The ST4SD project provides technical support to develop policies and promote sustainable tourism destination and product development in three provinces: Ha Giang (in the northern mountainous region), Quang Nam (along the Central Heritage Road), and Dong Thap (in the Mekong Delta). The provinces were chosen based on local government commitment, alignment with the province’s current tourism development plan, and opportunities to promote sustainable tourism development.

Based on research and evaluations, the project selects to support the development of tourism models suitable for each local condition: community tourism in Ha Giang, agricultural tourism in Quang Nam, and ecological tourism in Dong Thap. In each locality, the project will choose a model site to provide support and then replicate the model to other locations.

The project supports national and provincial tourism management agencies in implementing innovative ideas to promote and communicate sustainable tourism. The project’s innovation program will also collaborate with existing initiatives to optimize effectiveness and create a positive impact on Vietnamese tourism.
Additionally, during the project’s implementation, experts from the Lucerne University of Applied Sciences and Arts (HSLU) will share Swiss expertise in sustainable tourism development and lessons that can be applied in Vietnam.

Photo: Department of Culture, Sports and Tourism of Quang Nam
Photo: Dong Thap Department of Culture, Sports and Tourism

Green Tourism Certification

The ST4SD project supports Quang Nam province to review and adjust its set of green tourism criteria to be suitable for actual situations and tourism business conditions. This set of criteria will be a guidance for companies to implement green practices, a measurement for them to self-evaluate, and a foundation for assessment and monitoring of green tourism practices. The project will also develop a guideline to instruct the operations of green standards and organize training courses for tourism enterprises.

In addition, the ST4SD project assists tourism companies to approach and participate in internationally recognized sustainable tourism certificates. The application of green standards and the awarding of green certifications help tourism businesses to enhance their reputation, attract tourists who have responsibility for environmental protection, and contribute to building a brand of sustainable tourism destination for Quang Nam province.