{"id":4193,"date":"2025-06-06T17:02:57","date_gmt":"2025-06-06T10:02:57","guid":{"rendered":"https:\/\/st4sd.vn\/?p=4193"},"modified":"2025-06-06T17:16:23","modified_gmt":"2025-06-06T10:16:23","slug":"quang-nam-green-tourism-workshop-2025","status":"publish","type":"post","link":"https:\/\/st4sd.vn\/en\/quang-nam-green-tourism-workshop-2025\/","title":{"rendered":"QUANG NAM GREEN TOURISM WORKSHOP 2025"},"content":{"rendered":"\n

\u201cDestination management models for green tourism – A multi-stakeholder Approach\u201d<\/strong><\/p>\n\n\n\n

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QUANG NAM<\/strong> \u2013 The Department of Culture, Sports, and Tourism of Quang Nam Province, in collaboration with the Swiss Tourism for Sustainable Development in Vietnam Project (ST4SD), successfully organized the Quang Nam Green Tourism Workshop 2025<\/strong> under the theme \u201cGreen Destination Management Models \u2013 A Stakeholder Approach\u201d<\/em> on June 6, 2025<\/strong>, in Hoi An City.<\/p>\n\n\n\n

The workshop brought together nearly 100 delegates, including leaders of tourism management agencies of Quang Nam and Da Nang provinces, representatives from tourism associations, tourism businesses, domestic and international experts, and media representatives. This important event aimed to strengthen public-private cooperation and promote active participation of stakeholders in developing and managing green tourism models aligned with international standards in Quang Nam.<\/p>\n\n\n\n

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In his opening remarks at the workshop, Mr.<\/strong> Van Ba Son<\/strong>, Deputy Director of the Quang Nam Department of Culture, Sports, and Tourism, emphasized:<\/p>\n\n\n\n

“Building on the effective collaboration with the ST4SD Project, this workshop is organized with the aim of gathering valuable insights and constructive contributions from experts, policymakers, and businesses.”<\/p>\n\n\n\n

“At the same time, it seeks to clarify green destination management models, key principles, and practical solutions for green tourism\u2014particularly in the context of the upcoming merger of Quang Nam Province and Da Nang City, scheduled for September 2025. The outcomes of this workshop will serve as a foundation for proposing specific mechanisms, policies, and action plans for the next phase of development.”<\/p>\n\n\n\n

The workshop featured two main sessions, focusing on discussing international green tourism management models, experiences applied in Quang Nam, and solutions and initiatives to promote sustainable tourism development.<\/p>\n\n\n\n

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Session 1<\/strong> centered on discussing green tourism management models aligned with international standards, particularly lessons applicable to Quang Nam. Mr. Olivier Messmer<\/strong>, Chief Expert of the ST4SD Project, delivered a keynote presentation on \u201cSustainable Tourism in Switzerland \u2013 Models and Certifications,\u201d<\/em> sharing practical lessons from Switzerland. He emphasized the importance of destination-specific certification programs, decentralized governance empowering local communities, effective public-private cooperation, and initiatives to preserve cultural and natural heritage. <\/p>\n\n\n\n

He shared exemplary cases such as the UNESCO Engadin Samnaun Val M\u00fcstair Biosphere Reserve<\/strong>, certified by the Swiss National Park Network, and the “Swisstainable”<\/strong> program by Switzerland Tourism, which encourages tourism businesses to adopt sustainable practices in their operations. Delegates engaged in lively discussions on the current state and challenges of managing green tourism destinations in Quang Nam, emphasizing the need for close collaboration among communities, businesses, and local authorities to enhance sustainable tourism management capacity and effectiveness.<\/p>\n\n\n\n

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Session 2<\/strong> focused on solutions and initiatives to promote green tourism development in the coming period. A representative from the Quang Nam Department of Culture, Sports, and Tourism presented a keynote to guide discussions on building mechanisms, policies, and new initiatives to encourage active stakeholder participation in sustainable tourism development programs. Delegates provided many practical insights, helping the province formulate effective policies and action plans, especially initiatives to raise awareness and enhance community participation in green tourism projects.<\/p>\n\n\n\n

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A key highlight of the workshop was the ceremony to hand over the Tra Que Vegetable Village Brand Identity, implemented by the ST4SD project in collaboration with Hoi An City, helping to further establish Quang Nam\u2019s green tourism image in the international market.<\/p>\n\n\n\n

\u00d4ng Olivier Messmer<\/strong>, kh\u1eb3ng \u0111\u1ecbnh: “C\u00f9ng v\u1edbi ch\u00ednh ph\u1ee7 Th\u1ee5y S\u0129, d\u1ef1 \u00e1n ST4SD s\u1ebd ti\u1ebfp t\u1ee5c h\u1ed7 tr\u1ee3 Qu\u1ea3ng Nam \u0111i xa h\u01a1n du l\u1ecbch xanh \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi ph\u00e1t tri\u1ec3n du l\u1ecbch b\u1ec1n v\u1eefng th\u00f4ng qua vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c ti\u00eau chu\u1ea9n v\u00e0 ch\u1ee9ng nh\u1eadn qu\u1ed1c t\u1ebf. Ch\u00fang t\u00f4i \u0111\u00e1nh gi\u00e1 cao vai tr\u00f2 h\u1ee3p t\u00e1c c\u00f4ng-t\u01b0 v\u00e0 s\u1ebd h\u1ed7 tr\u1ee3 h\u1ebft m\u00ecnh \u0111\u1ec3 Qu\u1ea3ng Nam tr\u1edf th\u00e0nh \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch b\u1ec1n v\u1eefng h\u00e0ng \u0111\u1ea7u.”<\/p>\n\n\n\n

\u00d4ng Nguy\u1ec5n Thanh H\u1ed3ng<\/strong>, Gi\u00e1m \u0111\u1ed1c S\u1edf V\u0103n h\u00f3a, Th\u1ec3 thao v\u00e0 Du l\u1ecbch Qu\u1ea3ng Nam ph\u00e1t bi\u1ec3u: \u201c<\/em>Nh\u1eefng m\u00f4 h\u00ecnh DLX c\u1ee7a t\u1ec9nh m\u1edbi ch\u1ec9 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u nh\u01b0ng \u0111\u00f3ng g\u00f3p gi\u00e1 tr\u1ecb l\u1edbn v\u1ec1 m\u1eb7t truy\u1ec1n th\u00f4ng, \u0111\u1ecbnh h\u01b0\u1edbng DLX c\u1ee7a t\u1ec9nh, t\u1eebng b\u01b0\u1edbc \u0111\u1ecbnh h\u00ecnh v\u00e0 ph\u00e1t tri\u1ec3n r\u1ed9ng r\u00e3i th\u01b0\u01a1ng hi\u1ec7u \u201cQu\u1ea3ng Nam \u2013 \u0110i\u1ec3m \u0111\u1ebfn du l\u1ecbch xanh\u201d, g\u00f3p ph\u1ea7n thay \u0111\u1ed5i nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi d\u00e2n v\u00e0 du kh\u00e1ch c\u00f3 \u00fd th\u1ee9c v\u00e0 tr\u00e1ch nhi\u1ec7m b\u1ea3o t\u1ed3n v\u00e0 ph\u00e1t huy nh\u1eefng gi\u00e1 tr\u1ecb ti\u1ec1m n\u0103ng du l\u1ecbch t\u1ea1i \u0111i\u1ec3m \u0111\u1ebfn l\u00e0m n\u1ec1n t\u1ea3ng quan tr\u1ecdng cho vi\u1ec7c lan t\u1ecfa r\u1ed9ng r\u00e3i gi\u00e1 tr\u1ecb c\u1ee7a du l\u1ecbch xanh, b\u1ec1n v\u1eefng.<\/em> Th\u1eddi gian \u0111\u1ebfn, ch\u00fang t\u00f4i cam k\u1ebft ti\u1ebfp t\u1ee5c ph\u00e1t huy hi\u1ec7u qu\u1ea3 t\u1eeb c\u00e1c m\u00f4 h\u00ecnh du l\u1ecbch xanh, m\u1edf r\u1ed9ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u1ed7 tr\u1ee3 tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh nghi\u1ec7p v\u00e0 c\u1ed9ng \u0111\u1ed3ng nh\u1eb1m th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a du l\u1ecbch Qu\u1ea3ng Nam.”<\/em><\/p>\n\n\n\n

H\u1ed9i th\u1ea3o Du l\u1ecbch Xanh Qu\u1ea3ng Nam n\u0103m nay ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c tri\u1ec3n khai c\u00f9ng d\u1ef1 \u00e1n ST4SD v\u1edbi s\u1ef1 t\u00e0i tr\u1ee3 c\u1ee7a T\u1ed5ng c\u1ee5c Kinh t\u1ebf Mr. Olivier Messmer<\/strong> stated: \u201cTogether with the Swiss Government, the ST4SD project will continue to support Quang Nam in advancing beyond green tourism towards sustainable tourism development through the adoption of international standards and certifications. We highly value public-private cooperation and will fully support Quang Nam in becoming a leading sustainable tourism destination.\u201d<\/em><\/p>\n\n\n\n

Mr. Nguyen Thanh Hong<\/strong>, Director of the Quang Nam Department of Culture, Sports, and Tourism, stated: \u201cOur green tourism models are still in the early stages but have already made significant contributions to communication and strategic direction, gradually shaping and expanding the \u2018Quang Nam \u2013 Green Tourism Destination\u2019 brand. These efforts help raise awareness among residents and tourists about their responsibility to preserve and promote the destination\u2019s tourism values, laying a strong foundation for the widespread promotion of green and sustainable tourism values. In the coming period, we are committed to further leveraging the effectiveness of these green tourism models and expanding direct support to businesses and communities to foster the sustainable development of Quang Nam\u2019s tourism sector.\u201d<\/em><\/p>\n\n\n\n

This year\u2019s Quang Nam Green Tourism Workshop was organized in collaboration with the ST4SD Project, supported by the Swiss State Secretariat for Economic Affairs (SECO)<\/strong>, with the Vietnam National Administration of Tourism<\/strong> as project owner. Since 2018, Switzerland has actively supported Quang Nam in promoting sustainable tourism through consultations and assistance in developing the Green Tourism Criteria<\/strong> and providing technical support for green tourism models and product development in the province.<\/p>\n\n\n\n

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The Quang Nam Department of Culture, Sports, and Tourism implements these activities to promote green and sustainable tourism development in alignment with Resolution 13\/NQ-TU<\/strong> dated July 20, 2021<\/strong>, of the Provincial Party Committee on the development of Quang Nam\u2019s commerce and tourism sector to 2025, with a vision to 2030, and in accordance with Notice No. 704\/TB-TU<\/strong> dated March 11, 2024<\/strong>, conveying the conclusions of Comrade Luong Nguyen Minh Triet<\/strong>, Alternate Member of the Central Party Committee, Secretary of the Provincial Party Committee, during a working session with the Party Committee and leadership of the Department.<\/p>\n\n\n\n

—–<\/p>\n\n\n\n

About the ST4SD Project<\/strong><\/p>\n\n\n\n

The Swiss Tourism for Sustainable Development Project in Vietnam (ST4SD)<\/em> is funded by the Swiss State Secretariat for Economic Affairs (SECO)<\/strong> with the goal of developing a more sustainable and inclusive tourism sector in Vietnam. The project is jointly implemented by Helvetas Vietnam<\/strong> and CRED<\/strong> (Center for Rural Economy Development) in Ha Giang, Quang Nam, and Dong Thap provinces from 2024 to 2027<\/strong>. The Vietnam National Administration of Tourism<\/strong> has been appointed by the Ministry of Culture, Sports, and Tourism as the project owner in Vietnam.<\/p>\n\n\n\n

About Helvetas Vietnam<\/strong><\/p>\n\n\n\n

Helvetas is the largest development organization in Switzerland and one of Europe\u2019s leading international non-governmental organizations. For over 60 years<\/strong>, Helvetas has made tremendous contributions to poverty reduction, human rights promotion, and social justice worldwide. Each year, Helvetas positively impacts the lives of more than three million disadvantaged people<\/strong> across Africa, Asia, Latin America, and Eastern Europe. Helvetas has operated in Vietnam since 1994<\/strong> in areas such as agriculture, forestry, governance and peace, water and sanitation, and rural development. Today, its programs in Vietnam focus on sustainable and inclusive economies, with special emphasis on vocational skills development and climate change adaptation.<\/p>\n\n\n\n

About CRED<\/strong><\/p>\n\n\n\n

CRED<\/strong> \u2013 Center for Rural Economy Development<\/em> \u2013 is one of Vietnam\u2019s pioneering social enterprises providing internationally recognized consulting and project implementation services in the fields of sustainable agriculture, forestry, and responsible tourism<\/strong>. Leveraging a broad partner network and a team of highly experienced experts, CRED supports vulnerable groups\u2014including the poor, women, youth, and ethnic minority communities\u2014in integrating into global value chains.<\/p>\n\n\n\n

CRED focuses on developing high-standard production, processing, and export models for agricultural and forestry products (EU, US, Japan), while also building sustainable green tourism supply chains<\/strong>. CRED\u2019s mission is to partner with domestic and international stakeholders to promote inclusive growth and poverty reduction in Vietnam.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cDestination management models for green tourism – A multi-stakeholder Approach\u201d QUANG NAM \u2013 The Department of Culture, Sports, and Tourism of Quang Nam Province, in collaboration with the Swiss Tourism for Sustainable Development in Vietnam Project (ST4SD), successfully organized the Quang Nam Green Tourism Workshop 2025 under the theme \u201cGreen Destination Management Models \u2013 A […]<\/p>\n","protected":false},"author":4,"featured_media":4196,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41,42],"tags":[],"class_list":["post-4193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainable-product-and-destination-development","category-technical-support-for-policy-implementation"],"acf":[],"jetpack_featured_media_url":"https:\/\/st4sd.vn\/wp-content\/uploads\/2025\/06\/DSC08275.webp","_links":{"self":[{"href":"https:\/\/st4sd.vn\/en\/wp-json\/wp\/v2\/posts\/4193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/st4sd.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/st4sd.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/st4sd.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/st4sd.vn\/en\/wp-json\/wp\/v2\/comments?post=4193"}],"version-history":[{"count":3,"href":"https:\/\/st4sd.vn\/en\/wp-json\/wp\/v2\/posts\/4193\/revisions"}],"predecessor-version":[{"id":4213,"href":"https:\/\/st4sd.vn\/en\/wp-json\/wp\/v2\/posts\/4193\/revisions\/4213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/st4sd.vn\/en\/wp-json\/wp\/v2\/media\/4196"}],"wp:attachment":[{"href":"https:\/\/st4sd.vn\/en\/wp-json\/wp\/v2\/media?parent=4193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/st4sd.vn\/en\/wp-json\/wp\/v2\/categories?post=4193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/st4sd.vn\/en\/wp-json\/wp\/v2\/tags?post=4193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}